This is the ultimate 2025 Facebook Ads tutorial for beginners, created by expert advertiser Ben Heath, who has managed over $100 million in ad spend for 2,000+ clients. This full-length guide covers every step of creating successful Facebook and Instagram ad campaigns from scratch — including Meta Business Manager setup, Ad Account linking, Pixel installation, campaign objectives, ad set configuration, and ad creative optimization. You’ll learn how to choose between Lead Generation and Sales campaigns, use Meta AI’s Advantage+ automation, and correctly structure campaigns for maximum ROI. The video provides a clear, hands-on walkthrough of Meta Ads Manager, explaining audience targeting, budget control, conversion tracking, and ad testing strategies. Whether you’re running eCommerce ads, agency campaigns, or small business promotions, this 2025 guide delivers a complete and professional foundation to master Facebook advertising.
